Cultural strategy · Practice · Action, est. Aotearoa
Cultivact.
Cultivating cultural value.
Activating meaningful change.
Cultivact operates at the intersection of culture, strategy, and action. We work with organisations, governments, and cultural leaders to shape, strengthen, and scale cultural ecosystems across the Global South and in dialogue with the world.
A consultancy for arts, culture and creative organisations. We help leaders, institutions and governments across the Global South and beyond turn cultural ambition into strategy, funding, programmes and delivery.
01 / Practice
Our work is grounded in lived experience across regions, sectors, and disciplines. It brings together perspectives from cultural leadership, policy, creative practice, research, technology, and institutional development.
02 / Position
This breadth allows us to engage with complexity, not simplify it, and to design responses that are both context-specific and globally relevant.
We move fluidly between thinking and doing. From defining direction to enabling delivery. From long-term system building to immediate, high-impact interventions.
Services
across the practice.
Nine intersecting practice areas, designed to move between insight and action across cultural organisations and public partners.
Strategy & Direction
We align vision with viability.
Research & Insight
We enable data-driven decisions for greater impact.
Creative Economy & Culture Industries Policy
We shape policy for cultural and creative growth.
Organisations & Leadership
We support resilient, future-oriented structures.
Revenue & Sustainability
We grow financial resilience through intelligent strategies.
Programming & Curatorial Development
We co-design cultural experiences with social impact.
Learning & Capability
We empower teams with the tools and confidence to lead.
Delivery & Implementation
We turn strategies into action.
AI & Communication
We help organisations modernise, safely and strategically.
01 / Where
Global South,
in dialogue
with the world.
02 / Premise
We work where we have earned the right to work.
03 / Practice
Our geographic focus is not a market strategy, it is a reflection of where our team has authentic, senior-level experience: building organisations, shaping policy, developing programmes, and working alongside communities across the Global South.
These regions are rich with cultural energy and ambition, and chronically underserved by advisors with genuine on-the-ground knowledge. We bring that knowledge alongside strong connections to global practice, funding networks, and international peers, and skills-sharing flows in both directions.
04 / Regions
- 01Asia
- 02Middle East & North Africa
- 03Africa
- 04Oceania
- 05Global South ↔ Europe & N. America
Selected
works.
We partner with visionary organisations to design, strengthen, and scale cultural initiatives across the globe.
View All Projects
See the full body of work.
View All ProjectsA global network
of cultural practitioners.
Cultivact brings together practitioners working across culture, policy, research, technology, leadership, creative practice, and institutional development.
What partners
say.
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Grow cultural value.
Activate meaningful change.
Strategy & Direction · Programming & Curatorial
Setting Up a Non-Profit and the Region's Flagship International Children's Film Festival
The Executive Office of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi
A new non-profit organisation was established to advance children's film, media education, and creative storytelling in the Arab region. The work included shaping the organisation's mission, vision, governance structure, operating framework, and founding team, alongside the development of partnerships with schools, cultural stakeholders, and potential sponsors.
The initiative created the foundation for an international children's film festival positioned as a major regional platform for young audiences, artists, educators, and families. Its design combined cultural programming, educational outreach, sponsorship development, and youth engagement, creating a sustainable structure for long-term cultural exchange and creative learning.
Programming & Curatorial · Delivery & Implementation
Growing the Sharjah International Children's Film Festival
FANN Media Discovery Platform
Strategic support was provided to expand the reach, profile, and operational capacity of a leading children's media festival in Sharjah. The work included strengthening international collaborations, supporting the recruitment of a high-profile jury, and developing improved systems for programming, project management, technical planning, and team development.
These interventions increased the festival's artistic credibility, strengthened its regional and international positioning, and improved the quality of delivery across festival operations. The project helped consolidate the festival as a recognised platform for children's film, media learning, youth participation, and cross-cultural creative exchange.
Revenue & Sustainability · Strategy & Direction
Developing a Fundraising Strategy for Individual Giving
National Youth Theatre
A comprehensive fundraising strategy was developed to strengthen individual giving and deepen donor engagement for a national youth theatre organisation. The work included reviewing existing donor relationships, analysing giving patterns, identifying growth opportunities, and mapping pathways for more consistent supporter cultivation.
The resulting strategy included a multi-tiered giving framework, donor communications approach, implementation roadmap, and special events calendar. It aligned fundraising activity with the organisation's artistic purpose and long-term ambitions, supporting stronger relationships with supporters and improved financial resilience.
Research & Insight · Delivery & Implementation
Feasibility Study for a New Arts and Culture Centre in Lahore
The Little Art
A feasibility study was undertaken for a dual-purpose cultural centre in Lahore, designed to operate as an evening venue for performances and workshops and as a daytime early childhood education space for underprivileged children. The work included market research, stakeholder engagement, spatial planning, and financial modelling.
The study supported the development of a viable, community-facing model that connected cultural programming, education, and social impact. The centre subsequently launched and now functions as a creative hub for learning, performance, participation, and community life.
Programming & Curatorial · Delivery & Implementation
Innovation Journey Nairobi: Documentary and Cultural Exchange
The A Factor
A documentary-based innovation journey in Nairobi showcased Kenyan innovators through video storytelling and connected them with international investors, cultural partners, and wider global networks. The project combined ethnographic filmmaking, curatorial selection, and cross-border exchange to elevate African creative and technological voices.
The initiative positioned local innovation within international conversations on humanitarian design, creativity, and social change. Related work in Beirut used curated talks and new media to explore creativity, gender justice, and technology in the Syrian context, demonstrating a sustained approach to South-to-North narrative exchange.
Strategy & Direction · Revenue & Sustainability
Venice Biennale: Cultural Relations Strategy and Sustainable Business Model
British Council
A strategic review was undertaken for the United Kingdom's cultural relations strategy at the British Pavilion at La Biennale di Venezia. The work focused on developing a more sustainable business model through consultation with internal arts and business teams, senior sector stakeholders, funders, and government partners.
The implementation programme covered art and architecture commissions, exhibitions, tours, fellowships, public programming, and Pavilion restoration. The work contributed to strengthened strategic positioning and long-term sustainability for the British Pavilion, culminating in a Special Mention for National Participation in Architecture 2025 at La Biennale di Venezia.